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Programme of the Research Week -  11-15. May 2015

 

Programmes in English

12th May

9:00-13:00 Theory Construction Workshop

Organiser: Ajay K. Kohli, Professor of Marketing, Georgia Institute of Technology, Venue: C.316

The purpose of this workshop is to help participants understand the nature of a theory, the theory construction process, and to develop skills in building interesting and impactful new marketing theory. The focus of the workshop is on nuts and bolts of building new theory (and not on philosophy of science).

The workshop will discuss theory as comprised of three core components. It will bring into sharp focus three general structures of arguments that can be used to support different types of theoretical propositions (main effects, interaction effects, and non-linear effects). It will identify characteristics of impactful theories, map the process of constructing theories, and provide guidelines for constructing impactful theories.

 

14:00-17:00 Theory Construction Workshop - for doctoral students

Organiser: Ajay K. Kohli, Professor of Marketing, Georgia Institute of Technology, Venue: C.316

 

13th May

13:00-17:00 5th PhD Student Conference

Organiser: Doctoral School of Business and Management, Doctoral School of Business Informatics - Ágnes Zsóka, Andrea Kő

Venue: E.303

The conference provides an excellent opportunity for doctoral students to share and discuss their most recent, original, high quality research work and gain publication credits for their paper if necessary. Your contributions will enrich the program through enhancing the diversity of perspectives and content represented.

 

 

Programmes in English

12th May

9:00-13:00 Theory Construction Workshop

Organiser: Ajay K. Kohli, Professor of Marketing, Georgia Institute of Technology, Venue: C.316

The purpose of this workshop is to help participants understand the nature of a theory, the theory construction process, and to develop skills in building interesting and impactful new marketing theory. The focus of the workshop is on nuts and bolts of building new theory (and not on philosophy of science).

The workshop will discuss theory as comprised of three core components. It will bring into sharp focus three general structures of arguments that can be used to support different types of theoretical propositions (main effects, interaction effects, and non-linear effects). It will identify characteristics of impactful theories, map the process of constructing theories, and provide guidelines for constructing impactful theories.

 

14:00-17:00 Theory Construction Workshop - for doctoral students

Organiser: Ajay K. Kohli, Professor of Marketing, Georgia Institute of Technology, Venue: C.316

 

13th May

13:00-17:00 5th PhD Student Conference

Organiser: Doctoral School of Business and Management, Doctoral School of Business Informatics - Ágnes Zsóka, Andrea Kő

Venue: E.303

The conference provides an excellent opportunity for doctoral students to share and discuss their most recent, original, high quality research work and gain publication credits for their paper if necessary. Your contributions will enrich the program through enhancing the diversity of perspectives and content represented.

 

 

Last modified: 2019.03.11.