March - 2020
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Previous Projects

 

COURSE PROJECTS

The so-called course project is a group task embedded in a university subject, in which students engage with a question raised by a non-governmental organization or social enterprise.

Students typically work in groups of 3 to 6 with tutor guidance, using secondary (literature, analysis, survey) and / or primary (interview, questionnaire) research methodology, adding their own creativity.

It is important that in this kind of cooperation, students do not participate in the operational work of the organization, but undertake to discuss and answer a professional question within the subject.

 

 

2019 Spring Semester Projects

Organisation

Lecturer

Institute

Project

AdniJóga

Zsófia Kenesei

Marketing and Media

Pricing and sales strategy of AdniJóga's charity yoga classes for companies. The task of the student group was to develop a service proposal based on their own ideas and the needs of partners or potential partner companies. It is necessary to define the process, the customer journey, during which companies get acquainted with the opportunity, receive the offer and get the service. As a result of the group's work service packages and prices as well as a feedback system had to be developed.

Autistic Art Alapítvány

Kata Kasza-Kelemen

Marketing and Media

During the project, students studied European countries from the perspective of the Foundation's products and gave an overview of the advantages and disadvantages of entering an international market.

Budapest Bike Maffia

Réka Matolay, Orsolya Lazányi, Julianna Kiss

Business Economics

As part of the organization's corporate team building program, company employees can get to know their work and feel good while helping people in need. The aim of the program is to generate revenue for the organization, to senzitize the participants to become more open to social issues. The organization would like to know to what extent their corporate team building program serves the purpose of social sensitizing, ie the task is to measure the impact of this program by interviewing the participants or through a survey.

Búzavirág Alapítvány

Attila Simay, Ákos Varga

Marketing and Media

Suggestions for modifying the communication of the social enterprise (accommodation and sensitization program)

Civil Rádiózásért Alapítvány

Réka Matolay, Orsolya Lazányi, Julianna Kiss

Business Economics

Based on its own knowledge and competencies, Civil Radio intends to provide services to businesses and individuals to achieve business revenue. To this end, the Radio intends to start a "spokesmen" training, to develop speaking skills in media appearances. It would be interesting for the Radio, to have knowledge about similar trainings and services already on the domestic market. The task is to collect and compare comparable training courses for companies and individuals with the same purpose in order to find the Foundation's own target audience to provide the most innovative, prudent and attractive service.

Csimota Kiadó

Julianna Faludi

Marketing and Media

Review and development of the so-called paper theater brand communication

Hajnalka Höflinger

Julianna Faludi

Marketing and Media

Reviewing and developing brand communication for a freshly starting social entreprise providing consultation to promote dog-friendly workplaces

Hajnalka Höflinger, Watchdog Project

Réka Matolay, Orsolya Lazányi, Julianna Kiss

Business Economics

In order to promote dog-friendly workplaces, this social enterprise has to collect desk research on international practices and experiences from two aspects:
From the inside of the dog-friendly workplace - its experiences from the HR perspective: how it works and how they operate being 'dog-friendly' as an HR tool, motivational tool, etc. companies / industries that are already dedicated. Of particular interest are all non-Anglo-Saxon practices (as these are less known), ie German, Austrian, Scandinavian, South and Central Eastern European experiences, studies, practices, etc.
From the outside - a range of tools and organizations supporing the spreading and improvement of dog-friendly jobs: what tools do social enterprises, NGOs, etc. offer for companies on the international scene to make the practice of dog-friendly workplace become accepted and popular (eg. external training, publications, coaching, etc.). 

Magikme

Réka Matolay

Business Economics

The student team examined the entry into the Austrian market of social startups for inclusive playground installations.

Neurodiversitas

Gábor Harangozó

Marketing and Media

Developing a CSR strategy for placement of potential employees with autism in the frame of a trainee programme

Neurodiversitas

Réka Matolay, Orsolya Lazányi, Julianna Kiss

Business Economics

Collecting communication characteristics of domestic and international crowdfinance initiatives.
Neurodiversitas is interested in how to increase the effectiveness of crowdfinancing. One of the main questions is how to present to donors and investors what they are contributing to by providing financial support. How do individual crowdfinancing initiatives do this? That is, how the goal is communicated, what information and how the projects / organizations / issues to be supported are provided, how they try to maximize the impact of communication, investment / donation?
The task was to get acquainted with the communication practices of domestic and international crowdfinance initiatives, to identify the important differences and similarities, to highlight the most likely features that increase the impact.

Pressley Ridge Alapítvány

Roland Szilas

Management

Human resources mapping

Szatyorbolt

Réka Matolay, Orsolya Lazányi, Julianna Kiss

Business Economics

Szatyorbolt is a new community / social enterprise that offers an eco-friendly shopping opportunity through the sale of local and seasonal foods. It also organizes awareness-raising programs, practical workshops and producer meetings on sustainability.
They would like to look at the impact of their customers and participants in their programs through qualitative, interview-based research. On the one hand, they are interested in how shopping in the Szatyorbolt, participating in the community's programmes transforms their relationship with consciousness. On the other hand, they would like to see how they can help their target groups to strengthen their conscious shopping practices.

János Wesley Kindergarten, Primary School, Vocational School and Secondary Grammar School

Réka Matolay

Business Economics

Students have developed a complex business plan for the School to set up a vegan kitchen for delivery, which in addition to producing revenue can provide practical learning opportunities for students or their parents.

2018 Autumn Semester Projects

Organisation

Lecturer

Institute

Project

AdniJóga

Julianna Faludi

Marketing and Media

Review and development of AdniJóga's brand communication with the aim to become a credible, trusted, widely known ("cool") brand. To make this brand a symbol of 'charitable yoga' and an advantage for educators, studios and companies when using the Adni Yoga logo.

Cargonomia

Attila Simay, Ákos Varga, Dóra Horváth

Marketing and Media

Promoting the Cargo Bike Programme in Budapest: marketing (towards the users), and resource-raising communication (towards sponsors, sponsors)

Civil Rádiózásért Alapítvány

Attila Petheő

Development of Enterprises

Development of marketable products and / or services within a social enterprise

Civil Rádiózásért Alapítvány

Roland Zsolt Szabó

Management

Increasing the popularity and the number of listeners of the radio

Esélykert Alapítvány

Zsófia Kenesei

Marketing and Media

Pricing and marketing strategy for community house services

Gyökerek és Szárnyak Alapítvány

Zita Komár, Julianna Faludi, Éva Markos-Kujbus

Marketing and Media

One of the goals and activities of the Foundation's program is to bring a donor and social community to life in Budapest. Members of the group can get to know each other and support social projects at events called "Live Broadcast". The Foundation does not raise money for its own purposes, therefore it is a serious challenge to identify potential donors and target groups for their various beneficiaries. What are the motivations and needs of the target groups? How can they build relationships with them, bring them closer and involve them in certain processes - maintain their interest, activate them?

Hajnalka Höflinger 

Attila Simay, Ákos Varga, Dóra Horváth

Marketing and Media

Does a dog-friendly place have an impact on the turnover? If so, what are these? What are the aspects of becoming a dog-friendly place in a company?

Hajnalka Höflinger 

Kornélia Kiss

Marketing and Media

Effects of dog keeping on lifestyle and physiological effects. Effect on quality of life, number of dog-friendly places (what if there were more such places, if there were more people with dogs? , how is the level of acceptance towards them?, how important / attractive is a business approach to different groups (would you becoume a dog-friendly company?, would you work at such a company?). Dog keeping is becoming more and more fashionable (how does it affect the knowledge of the animal's needs and the rules of pet-keeping?).
The result of processing any of these questions can be used to promote adoption, responsible pet-keeping, with the hope to reduce the number of orphaned animals, thus helping the work of not only one but several organizations.

Hajnalka Höflinger 

Éva Révész

Management

SROI calculation: dog-keeping

Jövő Öko-Nemzedéke Alapítvány

Roland Szilas

Management

Coordinating volunteers, developing a volunteer-management system

Jövő Öko-Nemzedéke Alapítvány

Katalin Ásványi

Marketing and Media

Developing CSR capabilities, tools, and communications fitting the organization's (Eco-Generation of the Future Foundation's) profile

Jövő Öko-Nemzedéke Alapítvány

Tamás Veress

Business Economics

Understanding the motivation behind students' environmental protection, waste prevention and selective waste collection activities and the means for improving these

Jövőt Nekik Is Alapítvány

Attila Simay, Ákos Varga, Dóra Horváth

Marketing and Media

Development of the Szivárvány Együttes (Rainbow Band) of Tordas communication strategy 

Jövőt Nekik Is Alapítvány

Roland Zsolt Szabó

Management

Concert organization for secondary schools in Budapest for the Szivárvány Együttes (Rainbow Band) of Tordas

KIKAPCS

Attila Petheő

Development of Enterprises

How do we develop a suitable business model that will be able to generate profit for our main goal?

Hungarian Food Bank Association

Roland Zsolt Szabó

Management

Developing a fundraising communication campaign to support the Food Bank

Hungarian Food Bank Association

Éva Révész

Management

Developing a fundraising communication campaign to support the Food Bank

Motiváció Alapítvány

CEMS Club, Ágnes Zsóka

CEMS - Ashoka - CSS - McKinsey&Co.

Developing a communication strategy for an organisation working for the disabled to attract new target audiences and to step out of its current "communication bubble".

Motiváció Alapítvány

Kornélia Kiss

Marketing and Media

The relationship of disabled people to tourism - additional student course project for a Serbian-Hungarian grant. From an HR approach: people with disabilities can be employed in tourism in many jobs. On the other hand, From the user side: there are many options available to them, but the service providers are not prepared for them as target groups, they do not know what to do with them.

Neurodiversitas Foundation

Éva Révész

Management

Social Impact Assessment of Autistic Youth Art Academy: The aim of the programme is to support young artists to become a part of artistic and social public life, through which it promotes widespread awareness and recognition. In addition to sales, it is important to define and communicate the social impact of the academy effectively in order to prapare for grant applications and to involve sponsors.

Neurodiversitas Foundation

CEMS Club, Ágnes Zsóka

CEMS - Ashoka - CSS - McKinsey&Co.

Branding strategy for the Autistic Youth Art Academy

Stúdió K Theatre

Dóra Horváth, Tamás Csordás

Marketing and Media

Expanding alternative funding options for theater operation

Stúdió K Theatre

Julianna Faludi

Marketing and Media

Review and development of the Studio "K" Theater's brand communication

Szurikáta Alapítvány

Julianna Faludi

Marketing and Media

Review and development of the Studio "K" Theater's brand communication

Város és Folyó Alapítvány (VALYO)

Melinda Jászberényi

Marketing and Media

What are the pros and cons of superseding of the Buda and Pest lower quayside car traffic?

János Wesley Kindergarten, Primary School, Vocational School and Secondary Grammar School

Attila Petheő

Development of Enterprises

Development of marketable products and / or services within a social enterprise

WWF

Anita Reizingerné Ducsai

Institute of Finance, Accounting and Business Law

Improvement of internal and external (project / donor) accounting and controlling reporting system

2018 Spring Semester Projects

Organisation

Lecturer

Institute

Project

BAGázs Association

Réka Matolay, György Pataki

Business Economics

BAGázs Bazaar is a social enterprise operating a moving donation shop in Pest County. So far, we have not this model at home or abroad, the only some similar ones, such as mobile charity bus of the English Red Cross recruiting volunteers. Trusting in students with the research and exploration, we would like to see what kind of mobile gift shops exist or existed, what are their main characteristics? 

BAGázs Association

Réka Matolay, György Pataki

Business Economics

During the project BA students collected and analyzed Hungarian and international examples of used clothing processing, upcycling, which means producing a new and useful product for sale.

Big Step Delivery Cooperative

Éva Révész

Management

SROI (Social Return on Investment) calculation in case of a delivery service run by disabled people

Kunbábony Community Cooperative

Kornélia Kiss

Marketing and Media

Touristic product development for the Kunbábony Training Centre

Kunbábonyi Community Cooperative

Éva Révész

Management

When and how should the distribution of goods earned together in case of a social entrepreneurship? What is the base of share calculation? How should these decisions be made? How should they differentiate among new and old members of the association in this perspective?

Wekerle Association

Julianna Faludi

Marketing and Media

Branding Wekerle Walking Tours: a reflection on the existing brand. Segmentation, personalization and the use of UX aspects are built into the message of the brand by the students, based on which an image concept is created.

Wekerle Association

Kornélia Kiss

Marketing and Media

Wekerle walking tours: How should the association reach tourists and foreigners living in Hungary to promote the walks? Where should Hungarian and English flyers be placed? How should they promote besides facebook and flyers? How could Wekerle district be integrated into Budapest's tourist attractions? How could Hungarians visiting Budapest from smaller towns be addressed?

Ferencváros Community Foundation

Kata Ásványi

Marketing and Media

Mapping the donation practices of district IX. companies and inproving the foundation's communication strategy to be able to break through passivity

Foundation for Democratic Youth

Kata Ásványi

Marketing and Media

Service Learning: what kind of good practices exist in Hungary for the 'service learning' model (structured learning process imbedded in school subjects/university courses carrying out projects with civil society organisations)?

Pressley Ridge Foundation

Zsófia Kenesei

Marketing and Media

The foundations deals with children and adolescents from difficult personal and social background. In a previous program they involved 15 young people in a development program, as a continuation they intend to create working opportunity for them by creating a family friendly hiking path and tour. The organisation needs a marketing plan and suggestions for possible touristic services.

City and River Association

Sándor Takács

Management

Benchmarking: difficulties and good practices of organisation building their activity on volunteer run projects in terms of management and strategy

City and River Association

Julianna Faludi

Marketing and Media

Római shore as a brand: a reflection on the existing brand. Segmentation, personalization and the use of UX aspects are built into the message of the brand by the students, based on which an image concept is created.

City and River Association

Julianna Faludi

Marketing and Media

Valyo as a brand: a reflection on the existing brand. Segmentation, personalization and the use of UX aspects are built into the message of the brand by the students, based on which an image concept is created.

HAT Foundation

Dóra Horváth

Marketing and Media

Planning the gudi.hu coupon site's business communication strategy

Humusz Waste Prevention Alliance

Gabriella Kiss

Business Economics

Student attitudes toward university-wide selective waste collection

City and River Association

Kornélia Kiss, Katalin Formádi

Marketing and Media

The impact of the Danube and the Danube coast on the quality of life, with special emphasis on the Margaret Bridge - Liberty Bridge section in Budapest

Community Social Cooperative (charity shop)

Sándor Takács

Management

Strengthening the performance assessment and feedback culture in the organisation

Symbiosis Foundation

Réka Matolay

CEMS - Ashoka - McKinsey&Co.

Promoting products and services of the foundation to company partners

Go Healthy Foundation

Réka Matolay

CEMS - Ashoka - McKinsey&Co.

Transforming activities of the organisation into social entrepreneurship initiatives

 

 

2017 Autum Semester Projects

Organisation

Lecturer

Institute

Project

Community Social Cooperative

Sándor Takács

Management

How can we improve our employees' wellbeing and make the job more attractive? How can we motivate our emlpyees to participate at informal community programmes in their free time? How can we improve the communication between leadership and member of the organisation?

Anthropolis Association

Zsófia Kenesei

Marketing and Media

How can digital story telling (DTS - www.digitalistortenetmeseles.hu) be implemented in the business sectoron the field of team building, leadership development and organisation development? 

Wekerle Community Office

György Patak

Business Economics

How can we make the newly opened co-working office known and attractive for locals?

Wekerle Community Office

György Patak

Business Economics

The goal of the project is to examine the pricing strategy and to suggest a controlling system enabling the measurement of spent time and regularity of visits.

Wekerle Vegetable Commando

Réka Matolay

Business Economics

Exploration on the unique attributions of 'Wekerle Vegetable Commando' in circle of the volunteers and donors to prepare future communication camaign messages. 

2017 Spring Semester Projects

Question/task: 
Organisation: HAT Foundation
Lecturer: 
Course: 

2016 Autum Semester Projects

Question/task: 
Organisation: Salva Vita Foundation
Lecturer: Zsófia Kenesei
Course: Service marketing

Last modified: 2019.10.30.