September - 2018
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Science Cafés

25th October 2017, 13.40-15.10, Room C.207

Corvinus Insights of Community-Based Teaching Practices

With the participation of colleagues from the Adam Mickiewicz University (Poznan, Poland) insights of community-based teaching will be shared and worked on by the participants of the Science Café. Four case-presenter- colleagues of Corvinus Business School will offer their ongoing and recent cases, share experiences to deepen our understanding on how students, community organizations and tutors can actually work together during a University course.

1st December 2016, 10.00-11.30, Room E.3005

Agenda Chasing and Contests Among News Providers

Speaker: Miklos Sarvary

This research studies competition in contests with a focus on the news industry that is increasingly influenced by social media. The model assumes publishers to pick a single topic from a large pool based on the topics' prior success probabilities, thereby chasing potentially successful topics. Firms that publish topics that become successful (i.e. popular/viral because of consumer sharing) divide a reward which can change with the number of competing firms and the number of successful topics. The results show that share structures can be categorized into three types that, in turn, lead to qualitatively different outcomes for the contest. Furthermore, topic diversity increases with the number of participating firms only if the share they get from the reward dissipates rapidly. Firm asymmetries are also explored. It is shown that publishers with a loyal customer base are more likely to choose topics with high prior success probabilities. Similarly, firms with less information about the topics' success tend to publish topics with higher prior probabilities. These results are consistent with anecdotal evidence regarding the content of incumbents vs. new entrants in the news industry. Their relevance to other industry contexts is also discussed.

Biography

Miklos Sarvary is the Carson Family Professor of Business and Faculty Director of The Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study agenda setting, user-generated content, social network competition and online/mobile advertising. Previously, he worked on media and telecommu nications competition. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted for large corporations, including INTEL, Pearson, McKinsey & Co., Dun & Bradstreet, Hoya in various parts of the world. Before joining INSEAD, Miklos was also a faculty member at the Harvard Business School and at the Graduate School of Business at Stanford University. Prior to becoming an academic he worked for IBM. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD.

24th October 2016, 19.00, Auditorium E.III.

Guest Engagement in Luxury Hospitality

Lecturer: Professor Dipra Jha (University of Nebraska-Lincoln)

The Institute of Marketing and Media cordially invites all colleagues interested in the topic of Guest Engagementin Luxury Hospitality to the next Science Café event of Corvinus Business School on 24October (Monday) at 7 PM, Room III. 

Our guest speaker will be Professor Dipra Jha(University of Nebraska-Lincoln) 

Dipra Jha is a professor of practice and the Director of Global Engagement for the Hospitality, Restaurant and Tourism Management program at University of Nebraska-Lincoln (UNL). He is recognized as an international expert in tourism and luxury hospitality. A sought after speaker and presenter, Prof. Jha provides outreach and consulting expertise to communities, government entities and private sector organizations around the world – e.g. Venetian resort Las Vegas, Jumeirah Group Hotels. 

The topic of the Science Café event will be; 

“Guest Engagementin Luxury Hospitality” 

With competition amongst luxury lodging brands intensifying, hotels are challenged to design and deliver authentic as well as engaging experiences for their guests. This is a strategic imperative with Millennials poised to become dominant consumers in travel and tourism within the next few years. Survival and future growth of individual brands will depend upon a robust engagement strategy which transforms guests into passionate brand advocates. 

Participants attending this presentation will discover the economic distinctions model,understand fundamentals of experience design, learn aboutluxury experience ecosystem, and engage with examples of guest engagement strategies that have successfully incorporated these concepts. They will come away with ideas how to use these concepts in the real world.

This practice-oriented, interactive presentation will be of interest to students and scholars in Business, Hospitality, Tourism, Events, and Service Management. Industry professionals will find it a beneficial professional development opportunity as well. 

 Host: Institute of Marketing and Media

21st October 2016, 14.00, Auditorium E.III.

The Future of Agricultural Economics

Lecturer: Prof. Ulrich Koester 

Topic: The future of agricultural economics 

Moderator: Tamás Mizik 

Ulrich Koester is a leading agricultural economist. He teaches at University of Kiel and Leibniz Institute of Agricultural Development in Transition Economies (IAMO), Halle. Visiting Research Fellow of International Food Policy Research Institute - Markets, Trade and Institutions Division, Washington, United States. Associated Member of IAMO Department of Agricultural Markets, Marketing and World Agricultural Trade. He is Honorary Fellow of the European Association of Agricultural Economics. He has 256 publications and 375 citations on ResearchGate. His major research areas are: 

  • EU market policy and trade 
  • Trade and developing countries 
  • Transition countries

This topic could be interesting not only for researchers in the field of agricultural economics, but also for other academics. The presentation takes 30 minutes and another 30 minutes is planned for discussion and questions.

Host: Department of Agricultural Economics and Rural Development

3rd October 2016, 18.30, Auditorium S.III.

Innovation and Organization: Embracing the Paradox in Empirical Research

Speaker: Dr. Glenn Brophey, Associate Professor at Nipissing University,Faculty of Applied & Professional Studies

Department of Strategic Management cordially invites all researcher to our interactive workshop in the topic of "Innovation and Organization: Embracing the paradox in empirical research" on 3rd October at 18:30.
Our guest will be Dr. Glenn Brophey, Associate Professor at Nipissing University,Faculty of Applied & Professional Studies. Professor Brophey is doing research in the field of innovation processes as they apply to new products, manufacturing methods and services within existing organizations. His current research interest focuses on the matching of management practices to individual innovation challenges to increase chances of business success.

Host: Department of Strategic Management

26th April, 2016 at 9.30, Room E.118.2.

 “How can the odd couple of Mr. Structure and Miss Creativity make it spark?”

Speaker: Professor Jesper Vej, Copenhagen Business School

Creativity is a topic that most companies are interested in. Nevertheless not very many companies have a defined strategy for Creativity.  In this workshop we will question some of the common stereotypes about Creativity; e.g. “Creativity cannot be structured”, “Creativity is not for me”, “I need peace and quiet in order to be creative”, “Creativity is for advertising companies”. Another topic for discussion will be to what extent Creativity can be put on a formula.

Jesper Vej is a professor at Copenhagen. He has a long career from Business Life, starting in Maersk Line over various IT-startups, and now working in a consultancy company. He has vast experience from consultancy in the field of Innovation / Creativity, centered round organizational culture. He is currently writing the book “Innoway’to go” to be published in October 2016.

Please register here: http://goo.gl/forms/FwmUh1Zv3Y

Host: Institute of Business Economics

18th March, 2016 at 9.30, Room S2.

IT Management in Crisis Situation

Speaker: Professor Toon Abcouwer, University of Amsterdam

Houston...., we have a problem, 

or the necessity to innovate and the inability of management to do so. 
Toon
Abcouwer focuses on the different roles that information and information systems play in the various phases of handling crisis. It is crucial for management to learn to deal with the problem to integrate that roles in one single Information systems infrastructure. He believes that traditional governance approaches only offer a partial solution for that.

Host: Institute of Informatics

Last modified: 2018.08.31.